{"id":49,"date":"2021-03-09T21:31:47","date_gmt":"2021-03-09T21:31:47","guid":{"rendered":"https:\/\/folio400.com\/?post_type=publications&#038;p=49"},"modified":"2021-05-31T16:03:12","modified_gmt":"2021-05-31T15:03:12","slug":"financing","status":"publish","type":"publication","link":"https:\/\/folio400.com\/publication\/financing\/","title":{"rendered":"Financing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49\" class=\"elementor elementor-49\" data-elementor-post-type=\"publication\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f363f72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f363f72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6cbb5fb6\" data-id=\"6cbb5fb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4383f043 elementor-widget elementor-widget-image\" data-id=\"4383f043\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/financing-publication-1024x1024.jpg\" class=\"attachment-large size-large wp-image-225\" alt=\"\" srcset=\"https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/financing-publication-1024x1024.jpg 1024w, https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/financing-publication-300x300.jpg 300w, https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/financing-publication-150x150.jpg 150w, https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/financing-publication-768x768.jpg 768w, https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/financing-publication.jpg 1535w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5db7e02\" data-id=\"5db7e02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-474f8565 elementor-widget elementor-widget-heading\" data-id=\"474f8565\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2018rashness in the enterprise, and fear of the success\u2019<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6321559b elementor-widget elementor-widget-text-editor\" data-id=\"6321559b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text );\">Publishing the First Folio was an ambitious and risky project. It needed good business sense.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\">The investment from bookseller and trader Edward Blount, and the printing expertise of Isaac Jaggard \u2013 and his blind father William \u2013 made the book possible.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-467b25b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"467b25b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-62d35c50\" data-id=\"62d35c50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c4597a3 elementor-widget elementor-widget-shortcode\" data-id=\"7c4597a3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"folio-bar thick\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d9c92ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d9c92ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ff7889d\" data-id=\"6ff7889d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-919ecd2 elementor-widget elementor-widget-heading\" data-id=\"919ecd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Behind the scenes<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2709ccb elementor-widget elementor-widget-text-editor\" data-id=\"2709ccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text );\">Heminge and Condell needed investment from publishers and the technical skills of printers to achieve the First Folio. Edward Blount was a well-educated bookseller and a shrewd international businessman. He knew what his customers wanted. William Jaggard owned a successful London printing shop, at the sign of the Half-Eagle and Key. His eyesight had failed some time before, so the shop was managed by his son Isaac. Together, Blount and Isaac Jaggard became the main publishers involved in harnessing Shakespeare\u2019s plays together in print, and their names both appear on the title-page of the First Folio.\u00a0<\/span><\/p><p>Some of Shakespeare\u2019s plays had been printed before: individually in small books called \u2018quartos\u2019. They often recorded the plays in different versions, because of transmission error or script revisions. Permission from the publishers of the quartos was required to include those plays in the Folio: two of these, William Aspley (whose rights included <em>Much Ado About Nothing<\/em>) and James Smithweeke (<em>Hamlet<\/em> and <em>Romeo and Juliet<\/em>), have their names printed in the last page.<\/p><p>We don\u2019t know the business deals made. Blount probably had the most cash to invest. William Jaggard supplied the workforce at his printing shop. His son Isaac could offer this at a favourable price in return for a profit-share. Some publishers of the quartos gave permission to reprint plays for a one-off payment. Aspley and Smithweeke may have asked for a profit-share. In return for their own share, Heminge and Condell edited the plays, and probably paid a fee to the King\u2019s Men share-holders to use the company\u2019s playscripts.\u00a0<\/p><p>Their desire to make back their money is clear. In the introduction to the First Folio, they plead with customers to \u201cbuy it first\u2026 whatever you do, buy.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bda0a13 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bda0a13\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33cfefcf\" data-id=\"33cfefcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-784d68c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"784d68c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-178e3bb7\" data-id=\"178e3bb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3788b357 elementor-widget elementor-widget-shortcode\" data-id=\"3788b357\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"folio-bar trans\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56b0250a elementor-section-content-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56b0250a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e80af93\" data-id=\"7e80af93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-535b60da elementor-widget elementor-widget-text-editor\" data-id=\"535b60da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-178c8bd ); background-color: var( --e-global-color-77a2a95 );\">\u2018Folio\u2019 means a book made from sheets of paper that are folded once, with two pages of text printed on each side. \u2018Quarto\u2019 means that each sheet is folded twice, with four smaller pages printed on each side (hence a Quarter\/Quarto of a sheet for one page of the book). Shakespeare\u2019s \u2018First Folio\u2019 is so-called because it was the first time his work was printed in this format.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69e55805\" data-id=\"69e55805\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77e30cea elementor-widget elementor-widget-image\" data-id=\"77e30cea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/FINANCING-Folio-and-Quarto-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1101\" alt=\"\" srcset=\"https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/FINANCING-Folio-and-Quarto-768x768.jpg 768w, https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/FINANCING-Folio-and-Quarto-300x300.jpg 300w, https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/FINANCING-Folio-and-Quarto-1024x1024.jpg 1024w, https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/FINANCING-Folio-and-Quarto-150x150.jpg 150w, https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/FINANCING-Folio-and-Quarto-1536x1536.jpg 1536w, https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/FINANCING-Folio-and-Quarto.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b7b5a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b7b5a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14101228\" data-id=\"14101228\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47750506 elementor-widget elementor-widget-shortcode\" data-id=\"47750506\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"folio-bar trans\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2018rashness in the enterprise, and fear of the success\u2019 Publishing the First Folio was an ambitious and risky project. It needed good business sense.\u00a0 The investment from bookseller and trader Edward Blount, and the printing expertise of Isaac Jaggard \u2013 and his blind father William \u2013 made the book possible.\u00a0\u00a0 Behind the scenes Heminge and [&hellip;]<\/p>\n","protected":false},"featured_media":225,"menu_order":6,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Financing &#187; Folio 400 - Printing Shakespeare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/folio400.com\/publication\/financing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Financing &#187; Folio 400 - Printing Shakespeare\" \/>\n<meta property=\"og:description\" content=\"\u2018rashness in the enterprise, and fear of the success\u2019 Publishing the First Folio was an ambitious and risky project. It needed good business sense.\u00a0 The investment from bookseller and trader Edward Blount, and the printing expertise of Isaac Jaggard \u2013 and his blind father William \u2013 made the book possible.\u00a0\u00a0 Behind the scenes Heminge and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/folio400.com\/publication\/financing\/\" \/>\n<meta property=\"og:site_name\" content=\"Folio 400 - Printing Shakespeare\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-31T15:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/financing-publication.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1535\" \/>\n\t<meta property=\"og:image:height\" content=\"1535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/folio400.com\/publication\/financing\/\",\"url\":\"https:\/\/folio400.com\/publication\/financing\/\",\"name\":\"Financing &#187; Folio 400 - Printing Shakespeare\",\"isPartOf\":{\"@id\":\"https:\/\/folio400.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/folio400.com\/publication\/financing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/folio400.com\/publication\/financing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/financing-publication.jpg\",\"datePublished\":\"2021-03-09T21:31:47+00:00\",\"dateModified\":\"2021-05-31T15:03:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/folio400.com\/publication\/financing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/folio400.com\/publication\/financing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/folio400.com\/publication\/financing\/#primaryimage\",\"url\":\"https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/financing-publication.jpg\",\"contentUrl\":\"https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/financing-publication.jpg\",\"width\":1535,\"height\":1535},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/folio400.com\/publication\/financing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/folio400.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Financing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/folio400.com\/#website\",\"url\":\"https:\/\/folio400.com\/\",\"name\":\"Folio 400 - Printing Shakespeare\",\"description\":\"A celebration of the 400th anniversary of the printing of Shakespeare&#039;s first Folio in 1623\",\"publisher\":{\"@id\":\"https:\/\/folio400.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/folio400.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/folio400.com\/#organization\",\"name\":\"Folio400\",\"url\":\"https:\/\/folio400.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/folio400.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/folio-banner_02.jpg\",\"contentUrl\":\"https:\/\/folio400.com\/wp-content\/uploads\/2021\/03\/folio-banner_02.jpg\",\"width\":1210,\"height\":263,\"caption\":\"Folio400\"},\"image\":{\"@id\":\"https:\/\/folio400.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Financing &#187; Folio 400 - Printing Shakespeare","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/folio400.com\/publication\/financing\/","og_locale":"en_GB","og_type":"article","og_title":"Financing &#187; Folio 400 - Printing Shakespeare","og_description":"\u2018rashness in the enterprise, and fear of the success\u2019 Publishing the First Folio was an ambitious and risky project. 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